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2002-10-23

Orbit Launches Integrated Marketing Campaign Irrigation Leader Hires mkl public relations

North Salt Lake, Utah - October 23, 2002 – Orbit® Irrigation Products, Inc., one of the world's leading manufacturers and suppliers of irrigation products for the residential and commercial markets announced today that they have hired mkl public relations of Salt Lake City to help with their integrated marketing communications activities. 

"With over 1,500 products and operations in 35 countries, Orbit is poised for tremendous growth,” said Orbit CEO and president, K.C. Ericksen.  “mkl public relations will help us leverage opportunities with both our external and internal audiences.  We want our employees, customers and the world to know that Orbit has set the standard for the irrigation industry with pioneering, high quality products that are easy-to-use.” 

“mkl public relations in collaboration with Orbit"s marketing department will be involved with everything from competitive research and branding to website development and product launches,” said Mary Kay Lazarus, CEO and president of the Salt Lake firm.  “With a stunning product line, we will be able to help Orbit position themselves as the industry leader in irrigation products.”

About Orbit Irrigation Products, Inc.

Orbit Irrigation Products is the market share leader in the retail do-it-yourself irrigation business.  Orbit manufactures and distributes more than 1,500 quality lawn and garden irrigation products to customers worldwide under the sub-brand names Orbit Professional®, WaterMaster®, DripMaster®, SunMate® and Arizona Mist®.  Orbit products can be purchased both domestically and internationally at most contractor supply houses, home improvement stores, and lawn and garden centers.  For more information go to www.orbitonline.com or call 1-800-488-6156. 

About mkl public relations

Established in 1986, mkl public relations has built its reputation by providing clients with effective public relations programs through keen, strategic thinking.  The core competency for mkl public relations is media relations.  mkl public relations also has extensive experience in branding/positioning, collateral communications, community relations, crisis communications, focus groups, internal and investor relations, product launches, research, special events and trade shows.  For more information go to www.mklpr.com or call 801-328-8899.